Client Overview
KIPS Media is a global media and communications company with a strong reputation in broadcast and print. As they expanded into digital publishing, their existing website — built on an outdated CMS — was failing to keep pace. Page load times exceeded 8 seconds, mobile responsiveness was poor, and the content management workflow was cumbersome for the editorial team. Despite producing high-quality journalism, their articles ranked poorly on search engines, and their bounce rate was over 70%. Their digital advertising revenue was declining, and they needed a complete digital overhaul to remain competitive.
The Challenge
What Problem Did We Solve?
KIPS Media's legacy website suffered from multiple critical issues. Technical performance was abysmal — the site failed Google's Core Web Vitals assessment on all three metrics (LCP, FID, CLS). The information architecture was convoluted, with content buried under deep navigation paths that confused both users and search engine crawlers. There was no content strategy or editorial calendar; articles were published haphazardly without keyword research or SEO optimization. The mobile experience was broken, with overlapping elements and unreadable text on smaller screens. Their advertising placements were intrusive, further damaging user experience and increasing bounce rates. The editorial team was frustrated with the CMS, which required developer intervention for basic publishing tasks.
Our Solution
How We Delivered
We executed a comprehensive website transformation for KIPS Media. Starting with a complete platform migration to a modern, headless architecture using Next.js for blazing-fast performance. We redesigned the information architecture, creating clear content hierarchies, optimized navigation, and logical category structures that improved both UX and crawlability. We implemented a robust content strategy framework including keyword research for each content vertical, topic cluster modeling, and an editorial workflow that empowered the journalism team. On the technical side, we optimized every aspect of performance: image optimization with WebP and lazy loading, code splitting, CDN integration, and aggressive caching. We achieved a 95+ PageSpeed score across all devices. We also launched targeted PPC campaigns for high-value content categories to drive immediate traffic while organic SEO efforts gained traction.
Our Approach
How We Made It Happen
Performed a comprehensive technical and content audit identifying 40+ critical issues across performance, SEO, information architecture, and mobile experience
Migrated the entire platform to a modern headless architecture with Next.js, implementing image optimization, code splitting, CDN integration, and aggressive caching strategies
Redesigned information architecture with clear content hierarchies, streamlined navigation paths, and logical category structures optimized for both user experience and search engine crawlability
Built a robust content strategy framework including keyword research across all verticals, topic cluster modeling, and an intuitive editorial workflow that empowered the journalism team
Launched targeted PPC campaigns for high-value content categories while implementing conversion tracking and continuous A/B testing to optimize ad spend and ROI
“Our old website was holding us back. Intravent delivered a platform that not only looks world-class but performs exceptionally. Our editorial team loves the new CMS, our readers stay longer, and our bottom line has improved dramatically.”
Digital Director, KIPS Media
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Results
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Project Info
Category
Web Development
Timeline
12 weeks
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