Client Overview
Wellcrest Health is a therapy and wellness clinic based in Lagos, offering physiotherapy, occupational therapy, and mental health counselling services. Despite having strong clinical expertise and a loyal word-of-mouth patient base, the clinic had zero digital footprint — no website, no Google presence, and no online booking capability. Walk-in traffic was nearly nonexistent, and new patient acquisition relied entirely on referrals. The clinic was losing potential patients to competitors who appeared in local search results and offered the convenience of online booking.
The Challenge
What Problem Did We Solve?
Wellcrest Health faced a complete absence of digital infrastructure. There was no website to showcase their services, credentials, or facilities. They had no Google My Business profile, making them invisible in local search results — the primary way patients now discover healthcare providers. Appointment booking was manual and phone-only, creating friction for potential patients. There was no patient intake system, no analytics to understand patient acquisition patterns, and no way to capture leads from organic search. The clinic needed a complete digital transformation from the ground up, but with a limited budget and no internal technical expertise.
Our Solution
How We Delivered
We designed and built a comprehensive digital ecosystem for Wellcrest Health. Starting with a fully responsive website featuring service pages with detailed descriptions of each therapy offering, practitioner profiles with credentials and specializations, an integrated appointment booking system with automated confirmation emails, and a patient resources section with educational content. We then established and optimized their Google My Business presence with accurate NAP data, professional photos of the facility, service categories, and a review management workflow. Finally, we implemented a targeted local SEO strategy including citation building across 30+ healthcare directories, location-specific content pages, and schema markup for medical businesses. We set up Google Analytics and Search Console to track performance and provided monthly reporting on key metrics.
Our Approach
How We Made It Happen
Conducted a comprehensive audit of their offline operations, patient intake workflow, and competitive landscape to identify every digital gap and opportunity
Designed and developed a fully responsive website with detailed service pages, practitioner profiles, integrated appointment booking, and a patient education resource center
Established and optimized Google My Business presence with accurate NAP data, professional facility photos, service categories, and a systematic patient review management workflow
Implemented a targeted local SEO strategy including citation building across 30+ healthcare directories, location-specific landing pages, and medical business schema markup
Set up analytics infrastructure with Google Analytics, Search Console, and monthly performance reporting dashboards to track traffic, bookings, and patient acquisition metrics
“Intravent didn't just build us a website — they built our entire digital presence from scratch. For the first time, patients are finding us online, booking appointments without calling, and leaving reviews. The impact on our practice has been transformative.”
Clinic Director, Wellcrest Health
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Results
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Project Info
Category
Web Development
Timeline
8 weeks
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